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Rebuilding Health with Preemptive Care

Modern healthcare excels at treating fallout, but it struggles to address triggers—because it wasn’t built to. Yet intervening at these trigger points isn’t just how we stop rising demand; it’s how we create more health and happiness.

We started Lore to build a new kind of care: a continuous, holistic approach that supports people whether they’re flourishing, struggling, or somewhere in between. We call it preemptive care.

Origin of Lore image
Modern Healthcare: Mastering the Aftermath

Our healthcare is a modern marvel. When a bone shatters, an infection takes hold, or a heart falters, clinicians rush in to mend what’s broken. This is what our system was designed for: expertly dispatching problems as they arise. Yet demand for care continues to soar for a simple reason—while our healthcare excels at treating breakdowns, it wasn’t designed to tackle the triggers of chronic disease. We created Lore to solve for this. 

Our Health, Hijacked by Everyday Life

Everyday life overwhelms. Buying anything means sifting through 120,007 options. Work notifications ping us at 10 PM. The 24-hour news plays a reel of crises. Our resilience wanes. And then the world exploits this—not through conspiracy, but because it’s good for business. Every product and influencer keeps our attention focused on our problems so we buy their solution. In the end, we’re not just stressed—we’re starved for fulfillment.

And it’s slowly killing us. Chronic stress fuels chronic inflammation and disease, whether directly, like triggering autoimmune dysfunction, or indirectly, by trapping us in cycles of “coping” with Jack Daniels, TikTok, or donut burgers. It doesn't even take a “real disease” to spill into healthcare, either—one bad week can send someone to the doctor with heart palpitations or sudden indigestion. Modern medicine handles the fallout, but what will stop the demand?

The answer is in preemptive care.

Preemptive Care: Helping People See What’s Possible

At its core, preemptive care catalyzes people to believe they can change and take action despite an environment that resists every step. This holistic approach supports people before, during, and after interactions with formal healthcare—whether or not they’re struggling—by helping them restore balance to their lives.

That’s why we built Lore: to ignite the behavior changes that reduce inflammation and lower healthcare consumption by helping people focus on what matters, not what sells. Through open-ended reflection, people gain insight from everyday moments, reshape their beliefs about their capabilities, build resilience, and craft lives that support their mental and physical well-being.

Preemptive care goes beyond reducing stress and disease risk—it helps people cultivate joy, fulfillment, and lasting health.

The Energy Behind Lore

Lore is hope. For the first time in a few years of health struggles, I feel like my life can be better.

- Melanie, customer support

After six months in Lore I was feeling better and living better. This thing is real.

- Scott, communications

I've experienced the profound impact of the Lore community firsthand. It's not just an app; it's a movement.

- Iyare, data

I didn't know what to say to LoreBot at first, but I've realized that it isn't giving me a single solution or a link. It's giving me the tools to help me on my own unique health journey.

- Justin, UI/UX

Unlike many other social media apps I've used, Lore is not about proving others wrong, but about helping each other make positive changes and supporting them through it. It is the first place I want to go to celebrate small wins.

- Taimi, operations

Lore is more than just a community; it's a space for learning and reflection that has transformed my approach to health. This app has been integral in incorporating those insights into my daily life and encouraging me to reflect on my habits and progress.

- Sam, trust & safety

I see other users on Lore succeed and offer experience to me when I struggle. It’s not just growth for me, it’s growth together.

- Matt, UX content

The more time I spend in Lore, the more effortless I find it to think about my health and make better decisions in small ways, such as stretching before I exercise or not eating a bowl of ice cream at 11:30pm just because I'm stressed.

- Sally, AI/ML

In the blitz of modern life you forget that an online community can feel like a place you want to be. This is that.

- Shane, science

Lore gives me a place to be honest about things that are hard to talk about, and to find people whose stories connect with mine in ways I'm not expecting. It's helped me become a more open person in my offline life.

- Danielle, generative AI

In Lore, my wellness isn't just a goal, it's a shared journey. Every person's story and experience strengthens the entire community.

- Rohan, AI/ML

The People Behind Lore

Lore was built by a group of people who share the belief that health won't improve without a countervailing force to its current trajectory. A few of these people are:

Scott Archibald
Mark Atalla, PharmD
Mark Briesacher, MD
Mike Christy
Ken Ehlert
Shiraz Fagan
Greg Johnson
Liz Joy, MD
James LaBelle, MD
Mark Pollmann
Sara Taylor, PhD
Ben Wiegand, PhD

Board of Directors

Ken Ehlert
Rushika Fernandopulle
Amy Schulman
  
David Wichmann
  
Bert Zimmerli

Scientific Advisory Board

Amy Abernethy, MD, PhD
Russ Altman, MD, PhD
Nick Christakis, MD, PhD, MPH
Isaac Kohane, MD, PhD