
Modern Healthcare: Mastering the Aftermath
Our healthcare is a modern marvel. When a bone shatters, an infection takes hold, or a heart falters, clinicians rush in to mend what’s broken. This is what our system was designed for: expertly dispatching problems as they arise. Yet demand for care continues to soar for a simple reason—while our healthcare excels at treating breakdowns, it wasn’t designed to tackle the triggers of chronic disease. We created Lore to solve for this.
Our Health, Hijacked by Everyday Life
Everyday life overwhelms. Buying anything means sifting through 120,007 options. Work notifications ping us at 10 PM. The 24-hour news plays a reel of crises. Our resilience wanes. And then the world exploits this—not through conspiracy, but because it’s good for business. Every product and influencer keeps our attention focused on our problems so we buy their solution. In the end, we’re not just stressed—we’re starved for fulfillment.
And it’s slowly killing us. Chronic stress fuels chronic inflammation and disease, whether directly, like triggering autoimmune dysfunction, or indirectly, by trapping us in cycles of “coping” with Jack Daniels, TikTok, or donut burgers. It doesn't even take a “real disease” to spill into healthcare, either—one bad week can send someone to the doctor with heart palpitations or sudden indigestion. Modern medicine handles the fallout, but what will stop the demand?
The answer is in preemptive care.
Preemptive Care: Helping People See What’s Possible
At its core, preemptive care catalyzes people to believe they can change and take action despite an environment that resists every step. This holistic approach supports people before, during, and after interactions with formal healthcare—whether or not they’re struggling—by helping them restore balance to their lives.
That’s why we built Lore: to ignite the behavior changes that reduce inflammation and lower healthcare consumption by helping people focus on what matters, not what sells. Through open-ended reflection, people gain insight from everyday moments, reshape their beliefs about their capabilities, build resilience, and craft lives that support their mental and physical well-being.
Preemptive care goes beyond reducing stress and disease risk—it helps people cultivate joy, fulfillment, and lasting health.
The Energy Behind Lore
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Lore is hope. For the first time in a few years of health struggles, I feel like my life can be better. - Melanie, customer support |
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After six months in Lore I was feeling better and living better. This thing is real. - Scott, communications |
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I've experienced the profound impact of the Lore community firsthand. It's not just an app; it's a movement. - Iyare, data |
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I didn't know what to say to LoreBot at first, but I've realized that it isn't giving me a single solution or a link. It's giving me the tools to help me on my own unique health journey. - Justin, UI/UX |
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Unlike many other social media apps I've used, Lore is not about proving others wrong, but about helping each other make positive changes and supporting them through it. It is the first place I want to go to celebrate small wins. - Taimi, operations |
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Lore is more than just a community; it's a space for learning and reflection that has transformed my approach to health. This app has been integral in incorporating those insights into my daily life and encouraging me to reflect on my habits and progress. - Sam, trust & safety |
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I see other users on Lore succeed and offer experience to me when I struggle. It’s not just growth for me, it’s growth together. - Matt, UX content |
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The more time I spend in Lore, the more effortless I find it to think about my health and make better decisions in small ways, such as stretching before I exercise or not eating a bowl of ice cream at 11:30pm just because I'm stressed. - Sally, AI/ML |
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In the blitz of modern life you forget that an online community can feel like a place you want to be. This is that. - Shane, science |
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Lore gives me a place to be honest about things that are hard to talk about, and to find people whose stories connect with mine in ways I'm not expecting. It's helped me become a more open person in my offline life. - Danielle, generative AI |
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In Lore, my wellness isn't just a goal, it's a shared journey. Every person's story and experience strengthens the entire community. - Rohan, AI/ML |
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The People Behind Lore
Lore was built by a group of people who share the belief that health won't improve without a countervailing force to its current trajectory. A few of these people are:
Scott Archibald
Mark Atalla, PharmD
Mark Briesacher, MD
Mike Christy
Ken Ehlert
Shiraz Fagan
Greg Johnson
Liz Joy, MD
James LaBelle, MD
Mark Pollmann
Sara Taylor, PhD
Ben Wiegand, PhD
Board of Directors
Ken Ehlert
Rushika Fernandopulle
Amy Schulman
David Wichmann
Bert Zimmerli
Scientific Advisory Board
Amy Abernethy, MD, PhD
Russ Altman, MD, PhD
Nick Christakis, MD, PhD, MPH
Isaac Kohane, MD, PhD

Amy Abernethy, MD, PhD
Hematologist/oncologist and palliative medicine physician who co-leads an organization focused on dramatically accelerating timelines for understanding what clinical interventions work for whom and when. Her areas of research and expertise include cancer data, real world evidence, clinical trials, healthcare policy and regulation, health services research, patient reported outcomes (PROs), clinical informatics, and patient-centered care. Amy was professor of medicine at Duke, principal deputy commissioner of the FDA and chief medical officer at Verily and Flatiron Health.

Greg Johnson
Finance executive with a strong record of success helping healthcare entities achieve their financial goals. Greg was formerly Vice President, Finance at Intermountain Health where he was responsible for the financial operations of its hospitals, clinics, and health plan.

Liz Joy, MD
Early adopter and expert in the clinical practice of lifestyle medicine, Liz previously served as Senior Medical Director for Wellness and Nutrition at Intermountain Health. She is a past president of the American College of Sports Medicine (ACSM) and now chairs their Exercise Is Medicine Governance Committee and serves on the Board of Directors.

James LaBelle, MD
Doctor of Internal Medicine, Jim is a builder of sustainable clinical systems. Skilled at physician coaching and development, conflict resolution, and designing healthcare strategies, Jim was formerly the Chief Medical Officer of Scripps Health.

Ben Wiegand, PhD
Researcher and innovator who has spent his career on work that identifies early risk and intercepts disease. Ben formerly was the Founding Partner of Connected World Without Disease Accelerator as well as held various senior leadership roles at J&J and Janssen.

Russ Altman, MD, PhD
Researcher focused on using computational methods (AI, data science, informatics) to address problems relevant to medicine with a focus on understanding drug actions at molecular, cellular, organism and population levels. Russ helps lead an FDA-supported Center of Excellence in Regulatory Science & Innovation and is the Kenneth Fong Professor of Bioengineering, Genetics, Medicine, Biomedical Data Science and (by courtesy) Computer Science at Stanford University.

Nick Christakis, MD, PhD, MPH
Physician and Sociologist who conducts research in the areas of social networks and biosocial science. He is the Sterling Professor of Social and Natural Science at Yale University, where he directs the Human Nature Lab. He is the co-author of the book Connected, a foundational work on social networks and their influence on our everyday lives, and the New York Times bestseller, Blueprint: The Evolutionary Origins of a Good Society. Nick’s portrait is based on a photo courtesy of Big Think.

Isaac Kohane, MD, PhD
Clinician who develops and applies computational techniques to address disease at multiple scales: from whole healthcare systems as “living laboratories” to the functional genomics of neurodevelopment. Zak is Chair of the Department of Biomedical Informatics and the Marion V. Nelson Professor of Biomedical Informatics at Harvard Medical School.

Scott Archibald
Strategist and architect of data-driven healthcare products, Scott designed a factory approach to building healthcare businesses. He is the former technology lead for UnitedHealth R&D and has developed multiple novel behavior-change programs and businesses.

Mark Briesacher, MD
Pediatrician turned healthcare executive, Mark has seen success in clinical practice and innovation, including serving as the chief physician executive for Intermountain Health and serving as a board director for its health plan, Select Health.

Mark Briesacher, MD
Pediatrician turned healthcare executive, Mark has seen success in provider excellence and innovation, including with health plan Select Health and serving as board trustee for healthcare operations as chief physician executive of Intermountain Health.

Mark Atalla, PharmD
Mark is committed to making it easier for people to access care that drives better health. As a Doctor of Pharmacy, Mark has spent his career in patient care, operations, and government, most recently serving as a senior advisor to the CMS Administrator and on Operation Warp Speed (the federal COVID vaccine program). At Lore, Mark is applying his deep experience in improving access to care and medication to serve our beneficiaries and their providers.

Mark Atalla, PharmD
Strategic designer and leader of innovative healthcare payment solutions. Mark was previously a senior advisor to the CMS administrator for prescription drug pricing, the CMS Innovation center, and Operation Warp Speed for vaccine and therapeutic access.

Mike Christy
Risk manager for numerous start-up products and companies, Mike led actuarial risk and insurance design for the Motion, All Savers, and Level2 insurance products. He was previously an Executive Vice President at UnitedHealth Group.

Ken Ehlert
Founder of multiple businesses built on the risk models that drive the healthcare industry, including the Motion, All Savers, and Level2 insurance products. Ken was previously the Chief Scientific Officer of UnitedHealth Group while leading research and development.

Ken Ehlert
Founder of multiple businesses built on the risk models that drive the healthcare industry, including the Motion, All Savers, and Level2 insurance products. Ken was previously the Chief Scientific Officer of UnitedHealth Group while leading research and development.

Shiraz Fagan
Industry leader in provider operations and financial growth, Shiraz has a background in the financial sector, has led innovative product launches across large health systems, and was previously the Chief Operations Officer of Scripps Health.

Mark Pollmann
Chief technology officer for numerous risk products and companies with successful exits, including Motion, All Savers, and various UHG R&D builds. Mark was formerly co-founder of Savvysherpa and Chief Technology Officer of OptumLabs.

Sara Taylor, PhD
Expert in the intersection of machine-learning (ML) and behavioral health with experience across numerous mobile, healthcare, and biosensor applications. Sara is a former ML Engineer at Apple and Turi and is an award-winning mobile game designer.

Rushika Fernandopulle
Rushika is a practicing physician and co-founder and CEO of Iora Health, which was acquired by One Medical and eventually Amazon. Prior to redesigning primary care with Iora, he served as the first Executive Director of Harvard’s Interfaculty Program for Health Systems Improvement.

Amy Schulman
Amy is a managing partner at Polaris Partners and founder of the Polaris Innovation Fund, which invests in healthcare and early stage biotech start-ups. Additionally, she serves as chair of the Board of Directors of Alnylam Pharmaceuticals, among other board director positions, and previously served as president of Pfizer Nutrition and Pfizer Consumer Healthcare.

David Wichmann
Dave is the co-founder of the private equity fund Jory Capital, serves as a member of the Temasek Americas Advisory Panel, and is a public company director for Boston Scientific and Privia Health. He was previously the CEO and board member of UnitedHealth Group and a Partner of Arthur Andersen.

Bert Zimmerli
Bert served for 20 years as Executive Vice President and CFO of Intermountain Healthcare, where he oversaw financial operations as well as venture development and innovation strategies. He currently serves on boards of several private equity companies and the Intermountain Foundation and chairs the board of Culmination Bio, Inc.