Where today's decisions become tomorrow's health Focusing on your decision-making ability earns you rewards and improves your life and health.

Try the app

Illustration of LoreBot, the conversational assistant in the Lore app

You’re not lacking in discipline
You’re surrounded by pressure

The Grocery Store

You walked in for chicken and spinach. You left with a cart full of things you didn't plan for, didn't need, and kind of regret.

The Phone

You picked it up to set a reminder. Forty minutes later you're watching a video about a guy restoring a boat.

The Doctor

You had questions. Real ones. But the conversation moved fast, and you found yourself saying “sounds good” to a plan you didn't fully understand.

Lore is an app that rewards you as it helps you think more clearly and follow through more reliably.

Here’s how it works

It’s built on conversation

You open the app and start talking, whether with LoreBot or the Lore community.

Maybe about a decision you need to make, a conversation that didn’t go the way you wanted — anything.

You get further when you're not thinking alone

LoreBot asks the next useful question. The community trades perspectives. You leave with a better sense of where to go next.

It’s private and anonymous

Your LoreBot conversations are confidential. The community is anonymous. Lore is an ad-free zone and never sells your data.

You can even earn rewards

As you use Lore, you can earn points to redeem for rewards, like gift cards for groceries.

How? Lore makes health plans more affordable by empowering members with healthier decisions. Health plans save money, and Lore shares those savings with you.

What people are saying

“I have found my LoreBot conversations really revealing, and usually I realize that the ‘help’ it gives me is just me talking through things and coming to my own conclusions about how I can try to change something.”

“It’s a good app. LoreBot gets me thinking about my life, sometimes in new ways and sometimes revisiting old thoughts. It doesn’t take much time from my day to chat a little…”

“Best experience and support ❤ Thank you Lore team”

“Lore helped me see where I was acting from a place of habit and how I could in fact make meaningful changes.”

“I really like chatting with LoreBot, their AI chatbot, it’s pleasant to chat with. It has helped me see things about my health, behavior and mindset that I was blind to. It has really helped me...”

“This has really changed my life. Knowing what’s wrong and how to address it…”

“LoreBot’s questions help me reflect and think in different ways.”

“I had some powerful, even transformative experiences with my lorebot.”

Wait, you want me to talk to AI?

People have complicated feelings about AI. So do we — and that’s exactly why we built Lore the way we did.

Your attention is yours. Lore is not designed to keep you scrolling.
You do the deciding. Lore helps you think; it never decides for you.
Your conversations are for you. Private and anonymous. No data selling or ads. Ever.
People are irreplaceable. The Lore community is always available to offer connection, other perspectives, and empathy in ways technology or a chatbot cannot.